How would you know if you lost a couple of hundred bucks from your funnel?
Well, you don’t.
But you will find out after you placed a good follow-up system in place in your funnel.
You don’t know what you don’t know but now that you know you can’t pretend you don’t.
Hah! That’s a mouthful…
Anyway, here’s why having a good follow-up system is important, but before that I need to explain certain nature of things so that you will better understand its importance.
Let’s say you’re promoting your product. Your lead capture page is ready, (A lead capture page is where your prospects enter their email to sign up for your newsletter.) and they are signing up to know more about what you are promoting.
They’ll see the product sales page and considers buying what you’re offering. (Need help getting more sales? I can write you a rockin’ sales page that’ll increase your conversion rates.)
Those who purchase your product, good! Now you got yourself a customer.
But what about those who didn’t buy?
Your leads are not buying your product for a couple of reasons:
- They still have doubts that you did not address properly in the copy.
- They have reservations and can’t yet justify buying your product.
- They might be busy at the time and want to put it aside to read later (which usually never happens)
- Or they’re just waiting for their payday before purchasing (which usually they will forget, and don’t buy at all.)
But remember: You have that lead capture page collecting all their emails and storing in your autoresponder. Don’t leave those valuable emails aside. You collect those emails for a reason.
This is where your follow-up sequence, or back-end funnel, comes to play.
One reason, is to push them over the fence and to give them more reasons to buy, another reason is to remind them about your product.
How do you push them over?
Read through your product’s copy or funnel, and pay attention to where a customer might start asking or doubting.
Your follow-up sequence need to tackle your prospect’s doubts. They need further explanation as to why they should buy your product.
Look at your copy or sales page, read through it, and put yourself in the customer’s shoes. Where exactly do you go “hmm.. meh.. so what..?”
If the next line of copy don’t explain that, or tackle that, you’ve lost him.
You can either add that onto your sales letter, or talk about it in the followup series.
Basically, your follow-up series MUST tackle the prospect’s doubts about your product!
Of course, a follow-up series isn’t just to secure another “lost sale”. It’s also used to keep sending your prospects other products that they might be interested in.
Many experienced marketers swear that the back-end is where they make the most money. Don’t overlook this!
I hope this article will help answer some questions, but if you still do, the comment section is open, or you can email directly to me at firstname.lastname@example.org
That’s all for today, till the next post!